Consumer electronics show 2011 As far as the successes of Microsoft are concerned, Mr. Ballmer spoke about extensively about the endeavors undertaken by Microsoft and the results of the product launched by the company last year. Some of the most important and emphasized products spoken about at the CES 2011 keynote speech included the Office 2010 suite, that has been designed keeping in mind the emerging popularity and necessity of cloud computing, as well as the Windows Phone 7 series, where in Microsoft has revamped and revitalized its strategy to capture its own share of the highly lucrative mobile market. Also included in the speech was the reference towards Internet Explorer 9. As the keynote speech began, Mr. Ballmer, first proudly announced the phenomenal success of Kinect for Xbox, that has so far already sold more than 8 million units across the globe, along with 50 million units of Xbox 360. Furthermore, later this year, Microsoft will also be offering Netflix services thorough Kinect and will also bring ESPN to Xbox Live.
For Microsoft, a software maker, Internet-connected televisions or set-top boxes from competitors such as Google and Apple are more of a concern. Microsoft has had an Internet TV system for many years, but its customers have been telecommunications companies that repackaged the service to their own subscribers – not consumers directly. Google and Apple, however, have gone straight to consumers with Internet TV offerings under their own brands, while Microsoft has stuck with the Xbox as its main entertainment play.Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market.
Ballmer said Microsoft sold 8 million of its new Kinect sensor, an add-on for Xbox 360 that lets people control games and other features by moving around and speaking. That's 3 million more than expected in Kinect's first two months on the market.The CEO himself demonstrated new Kinect avatar software that will more closely mimic game players' behaviors and facial expressions after an update this spring.Microsoft also said that this spring, people who have Xbox and Kinect will be able to wave their hands or speak aloud to browse and play video from NetFlix and Hulu.This was Ballmer's third year leading the gadget show address. He took the mantle from Microsoft co-founder and chairman, Bill Gates, who had used the stage for the preceding 10 years to talk about his vision for the future of technology.
